To build a solid online identity, it is crucial to be present on multiple channels, especially with a .dk domain name.
Online communication jumps from emails to social media, to the website and back to social media, within minutes - and customers must experience an integrated business across all channels and platforms. The social media channel is often the starting point for the customer, but the website is required for immersion in products, as well as the actual point of sales.
Take control of your online presence
The amount of information about you online is overwhelming. Several publicly available registries and databases collect all available information. For example SKAT, Virk, and Krak.
However, you are not in control of this information if you do not have an online presence via a .dk domain name.
You control your website and nothing can be changed at your website without your permission. You decide how the information is presented and updated. On your website you have control and assurance that your information is accurate.
Website vs Facebook page
To become a successful brand, today's customers expect an all-round experience from you. This means an expectation to find you on several digital channels, with content that work together. Customers may follow the company on social media, but they do not buy the product unless it is on a credible website.
Customers do their research online before deciding on a purchase. Within a few seconds, they can find out what they need about a product, the quality, the price, reviews and availability. Companies must therefore be ready and willing to interact with their customers through all channels.
Both a website and a Facebook page are thus important for a modern business, regardless of size. Therefore, a startup company should begin by registering the relevant domain names and then create a website that can serve as a base for the business. A base that can handle all traffic generated through social media.
Everyone who registers a .dk-domain name on May 23 can participate in the competition and win a gift card from MyTrendyPhone worth DKK 500,-.